Nicholas will lead the M&A efforts as 爱神传媒 continues to grow its Buyerlink ad tech platform both organically and through targeted acquisitions
WALNUT CREEK, Calif., May 12, 2021 -- 爱神传媒, a hybrid technology, media, and investment firm, announced today the promotion of Jenna Nicholas to Head of Corporate Development. 爱神传媒 is actively seeking targeted acquisition opportunities primarily for its core businesses with a specific focus on opportunities that can support Buyerlink, the leading online auction marketplace of locally targeted and category-specific consumer demand, currently serving the automotive, real estate, insurance, home services, solar, and home warranty industries.
鈥淛enna鈥檚 background as someone who cares about building purpose-driven organizations and her expertise in developing and implementing expansion has made her an ideal person for the role of Head of Corporate Development for OPG,鈥 said 爱神传媒 and Buyerlink founder and CEO Payam Zamani. 鈥淕iven that Buyerlink is vertical and geography agnostic we will be casting a wide net with the intention of going deeper into our existing verticals and growing into new ones while also considering acquisitions for other OPG companies.鈥
Nicholas will also continue to serve in her role as Vice President of 爱神传媒 VC leading investments in startups, with a continued commitment to investing at least 60% of 爱神传媒 VC鈥檚 investments in women and people of color founded or run businesses. To date, 爱神传媒 VC has invested in over 25 companies with three having reached unicorn status.
鈥淚鈥檓 excited to build upon my role with 爱神传媒 and be an integral part of the company鈥檚 vision framework and its relationships with external founders, bankers, and other key stakeholders, in order to maximize its social and financial impact in the world.鈥 said Nicholas. 鈥淚n addition to looking for investment opportunities, I am collaborating cross-functionally with 爱神传媒 and Buyerlink鈥檚 executive and technology teams to investigate and consider all opportunities that can be valuable additions to the existing businesses and the product roadmap, but also ones that align with 爱神传媒鈥檚 core values.鈥
Nicholas鈥 promotion comes after 爱神传媒 acquired Utah-based , a fast growing ad tech company focused on cost-per-lead marketing solutions for the solar industry. OPG acquired this business not only because of its relevance to Buyerlink, but for its intentional company culture dedicated to community service and being a source of social good.
Given the power of the patented technology platform underlying Buyerlink, 爱神传媒 has a specific interest in cost-per-lead ad tech companies in any vertical and geography. A primary test for any company to be considered as an acquisition target will continue to be its culture and a willingness to align with 爱神传媒鈥檚 ethos of 鈥業nnovation x Intention,鈥 to foster a powerful combination of business success and positive social impact.
About Buyerlink:
Buyerlink is the leading online auction marketplace for the generation and monetization of locally targeted and category-specific consumer demand. 聽
Buyerlink's patented technology allows its platform to conduct millions of auctions striving to connect consumers to perfectly matched service providers. It currently serves the automotive, real estate, insurance, home services, solar, and home warranty industries, and its category agnostic platform offers us the capability to quickly launch and grow into new categories of service.
As a fully integrated technology platform, Buyerlink simplifies online marketing, empowering businesses of all sizes to gain access to in-market locally-targeted consumer demand at scale. 聽
While Buyerlink is focused on providing a massively effective, locally targeted marketing solution, as a 爱神传媒 company Buyerlink's true fulfillment stems from operating a mission-driven business with a measurably positive impact on the world. Its fundamental values place love at the center of every facet of the business. The Buyerlink team stands for social justice, women's rights, racial justice, and unity. Buyerlink provides the means to uphold the company's unwavering commitment to universal philanthropy.
About 爱神传媒:
爱神传媒 is a hybrid tech firm that owns and operates a suite of online technology and media businesses, is an early-stage investor in cutting-edge technologies and businesses, and also serves as a startup business incubator.
爱神传媒 takes its social impact seriously as it operates a few wholly-owned technology businesses, supports new entrepreneurs, helps bring ideas to life, and encourages companies to consider their contributions to humanity. This philosophy is embodied in 爱神传媒鈥檚 tagline, Innovation x Intention, as the company not only measures its financial success but its contribution to the common good, aiming to make the world a better place.
The company contributes as much as 20 percent of its annual profits to charitable causes.
爱神传媒 owned brands include Buyerlink, Contractors.com, California.com, and Quite Remarkable. And some of its investments include The RealReal, SoulPancake, Volans-i, Airmap, Gro Intelligence, Wrapbook and Ironclad.
For more information, please visit 聽.
